What you see is just the beginning of what you might receive in a gift like the one shown here. Peeking behind the eye-catching ornament plate is a box of tasty toffee. Why hide the toffee if it is a great product? Because the charming old-fashioned packaging clashes with the sharp contemporary styling of the gift box. That holds true for the tempting truffles inside the gold gift box (overwrapped in a leftover trim piece of cellophane).

The coffee mug (imported from Italy) and the ornament plate are the most expensive components in the gift design. It makes sense, because of their color and cost, to bring them forward to the focal point of the design. To keep cost down and build more value and fullness into the presentation, the designer pulled common stock items from inventory, then smartly wrapped the smaller piece to fill one half of the front of the gift box.

Another success scoop employed in this design is the ribbon weave applied to the back corner (see earlier post in Gift Tips). The decorative element keeps the presentation looking full by using an empty space!

File this strategic design plan and use it with customers who want more giftware/less gourmet food, and a basket that can meet the under-$50 price line. Or -- tuck this idea into the bag of tricks you use to earn a better profit margin.