Visual WOW! presentation is the ultimate key to selling gift baskets. For local deliveries, each basket delivered can mean dozens of future basket sales. It is generally thought that delivered baskets should allow recipients and others to get a peek of what is inside, but keep a good deal of the contents ‘under wrap or ribbon’ so that the recipient finds surprises as they open and go through the contents. The presentation has more value as it becomes an “experience”.

Part of presentation is adding more height and style -- often achieved through using patterend cellophane wrap. These wonderful cellophane patterns can be overwhelming -- too busy -- when the entire basket is wrapped in the pattern. Instead, consider wrapping the basket itself in clear cellophane (ar a strip of clear cello for local deliveries), then adding a plume of patterned cellophane.

Using a narrow strip of cellophane to wrap a basket only works when the components inside the basket are fairly secure, and when the basket is delivered locally. Use Glue Dots® to keep components together.

Gift box, ribbon and cellophane courtesy of Nashville Wraps.