May 2010
Get Fishing For Sales
29/05/10 11:54 Filed in: Success Scoop
Designed by Marcia Roberts, MI
Wholesaling, or subcontracting with florists is just one of hundreds of ways to link your Father’s Day baskets with other established retailers. Already, gift basket retailers are having success linking up with sporting goods stores, and with gift certificate sellers. With sporting good stores, the gift basket retailers often provide the container and a few “hook” items; the bulk of the goods are provided by the store. Agreements are reached for “packing” fees, which include the cost of goods provided by the gift basket retailer. For the certificate providers, gift basket retailers are often asked to provide small baskets or “tokens” where the gift certificate can be prominently displayed. Sporting goods and tool centers would be an excellent source to approach with this idea throughout the year. Use this year’s designs to lure in prospect clients for a year of fresh sales catch! More more ideas on selling Father’s Day and masculine gifts, see the 2010 summer issue of GBR Online at www.gbreview.com.
GBR Summer Issue Spotlights Sports
29/05/10 11:49 Filed in: New from Gift Basket Review
Designed by Brenda Stephenson, AL
Designing for HIM with an eye toward what SHE will buy is a classic retail strategy -- as long as the gift sets are packed with all the things Dad will love. Research from several sources proves what we already know: Dad wants something useful and practical. Take that advice straight to your design room and put it on your sourcing lists. For Father’s Day, sales can hit a home run with designs that play to baseball enthusiasts. Fill the cooler with a variety of snacks and pack on all the team colors. For more ideas on selling Father’s Day, see the 2010 GBR summer issue at: www.gbreview.com.
Happy Fathers Day
29/05/10 11:43 Filed in: Gift Tips
Designed by Basket Case, FL
Summer is sports season -- and a good time to think about how you design and sell gifts for men. In the summer issue of GBR Online, you’ll find a bevy of super ideas like this grill and snack cooler. Coolers make great summer containers to hold a variety of grill pleasers like sauces, accessories and snacks. Father’s Day and Fourth of July theme motifs sizzle the ‘gotta-have-this’ buyer appeal. For the full issue, go to: www.gbreview.com.